新聞広告.comに掲載 ― 2009/04/04 06:07
新聞広告.com
の中の
・広告関連ブログリンク
の
「コピー / コピーライター」
のコーナーに
このブログ「オークラホマミキサー」を
掲載していただくことになった。
これを機に、広告にまつわる話を書く機会を
もうちょっと増やしてみるのもいいかもしれない。
新聞広告.comに、こんな広告が出ていた。
金はないが心は錦。
そんなお客様も
アークをしっかり
支えてくれます。
というキャッチフレーズの広告を
拡大して（拡大できるようになっている）
見てみた。
「信州プロレス」という社会人のプロレスごっこ団体の
選手にオーダースーツをつくった
「オーダーサロン・アーク」の新聞広告が読ませる。
この企業とプロレス団体に好感を
持ってしまった（しまった、ってことはないか）。
お金がないならないと書く。
無理にかっこをつけない。
そういったことの良さだろうか。
「ほぼ日」で糸井重里さんが語っていた
「正直は最大の戦略である。」という言葉を
思い出した（山岸俊男さんの言葉を、糸井さんが
引用というか、紹介していたというべきか）。
text：Yasuhiro Ohkura
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